This unit of competency describes the skills and knowledge required to develop a sales strategy for rural products.

All work must be carried out to comply with workplace procedures, work health and safety legislation and codes.

This unit applies to individuals who take responsibility for their own work and who provide and communicate solutions to a range of predictable and sometimes unpredictable problems.

This unit applies to retail and wholesale rural products managers.

No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Element	Performance criteria
Elements describe the essential outcomes.	Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Review existing sales plans	1.1 Review current market returns against sales objectives for the property 1.2 Analyse and compare current performance data to relevant benchmark information 1.3 Identify trends and opportunities in respect to customer requirements 1.4 Review current specifications for products and services
2. Devise a sales strategy	2.1 Identify range of market options for farm products and services 2.2 Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property 2.3 Review the legal implications of the sales strategy 2.4 Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy 2.5 Determine available resource commitments and capacity to implement the sales strategy 2.6 Define contingency arrangements to manage variations in production and market prices
3 Implement and review a sales strategy	3.1 Conduct sales according to the sales strategy and adjust according to the contingency plan 3.2 Review and amend sales plan

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

review current product sales against the marketing plan

identify:

product specifications and quality assurance strategy

target market outlets

timing and volume of sales

price risk management strategy

assess a range of options for selling rural products

devise a sales strategy

implement the sales strategy and review against targets in the marketing plan

The candidate must demonstrate knowledge of:

potential market outlets

customer specifications for products and services

relevant information sources related to markets and market returns

marketing and promotional planning targets

relevant work health and safety legislation, codes of practice and enterprise requirements

relevant commercial law and legislation

Competency is to be assessed in the workplace or simulated environment that accurately reflects performance in a real workplace setting.

Assessors must satisfy current standards for RTOs.

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Element	Performance criteria
Elements describe the essential outcomes.	Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Review existing sales plans	1.1 Review current market returns against sales objectives for the property 1.2 Analyse and compare current performance data to relevant benchmark information 1.3 Identify trends and opportunities in respect to customer requirements 1.4 Review current specifications for products and services
2. Devise a sales strategy	2.1 Identify range of market options for farm products and services 2.2 Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property 2.3 Review the legal implications of the sales strategy 2.4 Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy 2.5 Determine available resource commitments and capacity to implement the sales strategy 2.6 Define contingency arrangements to manage variations in production and market prices
3 Implement and review a sales strategy	3.1 Conduct sales according to the sales strategy and adjust according to the contingency plan 3.2 Review and amend sales plan

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

review current product sales against the marketing plan

identify:

product specifications and quality assurance strategy

target market outlets

timing and volume of sales

price risk management strategy

assess a range of options for selling rural products

devise a sales strategy

implement the sales strategy and review against targets in the marketing plan

The candidate must demonstrate knowledge of:

potential market outlets

customer specifications for products and services

relevant information sources related to markets and market returns

marketing and promotional planning targets

relevant work health and safety legislation, codes of practice and enterprise requirements

relevant commercial law and legislation

Competency is to be assessed in the workplace or simulated environment that accurately reflects performance in a real workplace setting.

Assessors must satisfy current standards for RTOs.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Review current market returns against sales objectives for the property
Analyse and compare current performance data to relevant benchmark information
Identify trends and opportunities in respect to customer requirements
Review current specifications for products and services
Identify range of market options for farm products and services
Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property
Review the legal implications of the sales strategy
Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy
Determine available resource commitments and capacity to implement the sales strategy
Define contingency arrangements to manage variations in production and market prices
Conduct sales according to the sales strategy and adjust according to the contingency plan
Review and amend sales plan

Assessment Cover Sheet

AHCMER501 - Develop a sales strategy for rural products

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

AHCMER501 - Develop a sales strategy for rural products

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: